Solving for Innovation 2022

Industry highlights

As businesses around the world continue to use digital innovation to recover from the pandemic, there are some notable differences between industries in the projects they have accelerated. Here are some industry digital transformation trends and strategies.

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Agenda

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Track 2

8:30 AM–09:30 AM

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9:40 AM–10:00 AM

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Pushing the limits of BigQuery with Kabam

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Track 1

Track 2

Track 3

8:30 AM–09:30 AM

Registrations

Registrations

Registrations
9:30 AM–09:40 AM

Opening Keynote: Lorem ipsum dolor sit

Firstname Lastname, Position, Company XYZ

Opening Keynote: Lorem ipsum dolor sit

Firstname Lastname, Position, Company XYZ

Opening Keynote: Lorem ipsum dolor sit

Firstname Lastname, Position, Company XYZ
9:40 AM–10:00 AM

Pushing the limits of BigQuery with Kabam

Firstname Lastname, Position, Company XYZ

Pushing the limits of BigQuery with Kabam

Firstname Lastname, Position, Company XYZ

Pushing the limits of BigQuery with Kabam

Firstname Lastname, Position, Company XYZ

Retail

- Retailers are accelerating transformation on pace with pure technology companies, with the research showing 39% of them as digital leaders*. Of these retail leaders, over 60% start out designing new solutions to be cloud native so they can take advantage of business innovation capabilities right away. The most common culprit for slower cloud adoption is a disconnect between business and IT teams at retail organizations.

Consumer Packaged Goods

- CPGs are lagging behind other industries with the lowest number of digital leaders. However, these companies perform better than average with data accessibility, with even laggards* reporting they have already migrated to a central data lake and taken steps to increase transparency around what kind of data is stored.

Logistics

- 57% of logistics players are in mid-transformation—meaning they have stalled when it comes to operationalizing pilots or scaling digital solutions beyond operational silos. Like any industry that possesses a large amount of sensitive information, the security and privacy challenges are a huge concern for these companies. Logistics digital leaders scored the highest when it comes to addressing risk, indicating they view cybersecurity as an executive-level priority and have taken steps to put policies, frameworks, and tools in place to protect against potential threats.

Manufacturing

- 32% of manufacturers can call themselves digital leaders—among the most of any industry—while around 22% fall into the category of ‘digital laggards’*. However, even digital leaders within manufacturing scored below-average when it comes to C-suite involvement in transformation, indicating that involvement across the entire C-suite is still falling short compared to other digital leaders.

Financial services

- Financial services companies have the second lowest percentage of digital leaders, only outperforming CPGs. Out of every industry, financial services digital leaders scored highest for data practices meaning they have cross-functional teams in place to oversee the quality, validity, and accessibility of their data. Fully-enabled cloud adoption has proven hard to achieve for ‘transforming’ companies*, who still have some of their workloads running on-premises and the rest being served by no more than 2 public cloud providers.

Communication Service Providers

- CSPs have a relatively low number of ‘digital laggards’, with only 16% at the stage of initiating or evolving their digital journeys. For the digital leaders in this industry, they are 2.1-times more likely than laggards to foster learning opportunities to ensure their workforces understand how to create and scale agile digital solutions.

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^{[*Condition] *The research scored companies on 4 tiers of maturity with the final ‘enabled’ stage regarded as digital leaders and the first ‘initiating’ stage known as digital laggards.}

^{Initiating: A strategic approach to digital transformation is not yet defined.}
^{Evolving: A strong awareness of digital value, but are still building capabilities.}
^{Transforming: Cloud-heavy approaches and mature data practices.}
^{Enabled: Fully mature cloud strategies with high-quality data guide business decisions with strong C-suite leadership.}

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The Keys to Scaling Digital Value

Industry highlights

Start Solving for Innovation with Google Cloud

Agenda

Track 1

Track 2

Track 1

Track 2

Track 3

Retail

Consumer Packaged Goods

Logistics

Manufacturing

Financial services

Communication Service Providers

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Global Insights

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Country Insights

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