• 8:30 AM–09:30 AM
  Registrations
  Registrations
  Registrations
• 9:30 AM–09:40 AM
  Opening Keynote: Lorem ipsum dolor sit

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  Opening Keynote: Lorem ipsum dolor sit

  Firstname Lastname, Position, Company XYZ
  Opening Keynote: Lorem ipsum dolor sit

  Firstname Lastname, Position, Company XYZ
• 9:40 AM–10:00 AM
  Pushing the limits of BigQuery with Kabam

  Firstname Lastname, Position, Company XYZ
  Pushing the limits of BigQuery with Kabam

  Firstname Lastname, Position, Company XYZ
  Pushing the limits of BigQuery with Kabam

  Firstname Lastname, Position, Company XYZ

Agenda

• 9:00 AM–10:30 AM
  Registration & Breakfast
• 10:30 AM–12:00 PM
  Keynote
• 12:00 PM–1:00 PM
  Lunch

• 9:30 AM–10:30 AM
  Registration & Breakfast
  Registration & Breakfast
• 10:30 AM–12:00 PM
  Keynote
  Keynote
• 12:00 PM–1:00 PM
  Break
  Break
• 1:00 PM–1:05 PM

  Welcome Note

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  • Join us at the business tracks for product announcements, sneak peeks into future roadmaps and on-site demos with experts.

  Welcome Note

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  • Join us at the technical tracks for product announcements, sneak peeks into future roadmaps and on-site demos with experts.
• 1:05 PM–1:30 PM

  GenAI: What You Can Do Right Now With Google’s Technology

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  • Separate the hype from reality and understand how you can use Generative AI to have tangible impacts in your business now. Explore our suite of tools, the most common use cases, and learn what you can do to get started.

  Design secure enterprise networks for a multi-cloud world

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  • The shift to multicloud, along with software as a service and a hybrid workforce, is growing. This is driving enterprises to build complex network architectures for any-to-any connectivity that’s reliable and secure and provides an optimal user-to-app experience. In this session, we’ll discuss the challenges and how Google Cloud is providing a cloud-first solution that can simplify deployment of secure global enterprise networks while improving operational costs.
• 1:30 PM–1:35 PM
  Break
  Break
• 1:35 PM–2:00 PM

  Responsible Generative AI & Enterprise Readiness

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  • Discover why enterprise readiness is at the core of our approach to Generative AI, and how we operationalise key principles into Responsible AI best practice.

  What's next for operations and platform builders

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  • Join this session to discover how Duet AI in Google Cloud, an AI-powered collaborator, can boost your team’s productivity and expertise in the cloud domain. We’ll explore the powerful features of Duet AI, such as AI-driven code assistance directly in integrated development environments to increase developer productivity, AI-backed operations to help operators better manage cloud infrastructure and application, AI-powered data exploration, and Duet AI in AppSheet that empowers business users to build apps in the cloud. We’ll also share our vision for Duet AI, explore the future roadmap, and demo its key features.
• 2:00 PM–2:05 PM
  Break
  Break
• 2:05 PM–2:30 PM

  Unlock Marketing Magic with Gen AI

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  • Unlock marketing magic with Generative AI In this session, we will bring the magic of generative AI and the marketing expertise of Google Ads together to help you build strategies that drive performance and unlock creative workflows.
    
    Our panelists will discuss how today’s marketing leaders can:
    
    

    • Identify and implement use cases to create immediate value
    • Find hidden benefits from existing data
    • Increase business impact with more advanced approaches
    • Get the right people, processes and technology in place for success
    • Balancing the needs and goals of both IT and Marketing organizations
  Accelerate SAP innovation with Google Cloud Cortex Framework
• 2:30 PM–3:00 PM
  Coffee Break
  Coffee Break
• 3:00 PM–3:25 PM

  Generative AI for Defenders: The Future of Cybersecurity

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  • Join Google Cloud Security as we share ways that defenders can use generative AI to protect their organizations from cyberattacks and how AI can help defenders address threat overload, toilsome tools, and leveling up talent.

  Build your organization’s future on Google AI

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  • Google is AI-first, which applies to our infrastructure, too. In this session, learn from product experts on how you can make the most of Google’s GPU-, TPU-, and CPU-based machine learning (ML) infrastructures, strengthened by the leading price-performance of compute, network, storage, and container offerings. Understand your options on whether to use tailored Vertex AI and ML offerings or train and roll out your own models on our infrastructure for many use cases, including foundational models for large language models and generative AI.
• 3:25 PM–3:30 PM
  Break
  Break
• 3:30 PM–3:55 PM

  Accelerate innovation with SAP on Google Cloud

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  • Plan, migrate, and deploy your mission-critical SAP workloads on Google Cloud’s highly available, secure, and scalable certified infrastructure. In this technical session, learn how our customers use SAP-specific tools and infrastructure to deploy the ideal SAP application infrastructure based on proven best practices. Post-deployment, learn how customers use Google Cloud’s SAP-optimized workload management tools to ensure smooth, efficient operations of and continuously high availability for their SAP applications.

  Security, Privacy and Compliance on GCP

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  • Learn how to keep organizations safer with Google Workspace. Google’s cloud-based, zero trust architecture and AI help prevent account hijacking, control data access, and prevent data loss and other threats. In this demo-packed session, we’ll share new security enhancements, partner integration solutions, and customer use cases.
• 3:55 PM–4:00 PM
  Break
  Break
• 4:00 PM–4:25 PM

  Saving the world with geospatial data: Sustainability analytics on Google Cloud

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  • The intersection of geospatial analytics, machine learning, and sustainability has emerged as a key driver of positive change in today’s rapidly changing world. Join us as we unveil advancements in Google’s geospatial products - Google Earth Engine, BigQuery, and Vertex AI. Learn how Bayer Crop Science and Clear Channel Outdoor are revolutionizing the way they analyze and derive insights from vast amounts of geospatial data, for a transformative impact on sustainability efforts worldwide.

  Technical Partner Session AMD
  Technical Partner Session Intel & Cloud4C

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  • Do you want to know how the largest Enterprises in the world are optimally running Microsoft workloads on Google Cloud? Hear how they leverage product capabilities like Custom Machine Types, CPU-overcommit on Sole Tenant Nodes, and more to fine-tune the performance and cost profiles of your Microsoft estate. You will also hear about Google’s latest product enhancements for Microsoft workloads, including Workload Manager for SQL Server, VDI solutions and MSFT License Assessment and Optimization recommender. We’ll also be unveiling our new storage offerings optimized for Microsoft workloads.
• 4:25 PM–4:30 PM
  Break
  Break
• 4:30 PM–4:55 PM

  Diversity in data and AI

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  • AI has become embedded in everyday life around the world, touching how we work, play, purchase, and communicate. The power of AI is in its potential to improve lives, but this potential can only be realized if AI represents the entire population. Increasing diversity in AI development is crucial to delivering equitable outcomes. This session explores the opportunities and challenges for diversity in data analytics and serves as a catalyst to examine more conversations around the advancements of women and people of diverse backgrounds in data analytics.

  Google Cloud's Application Integration is the future of business integration

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  • In this session, you will learn how GCP Application Integration can connect your apps and data, automate your workflows, and build a unified integration experience for connecting your services and applications, all with a low-code, easy to develop, manage and operate model. Synopsis: We will talk about the problem facing most modern enterprises: The proliferation of apps. Large enterprises have upwards of 500+ Applications. This will only grow with the advent of GenAI generated applications. Each of these applications needs to communicate with other applications in the enterprise, and point to point solutions at this scale are not tenable. Google Cloud's Application Integration provides a low-code solution to this problem, while providing rich orchestration capabilities and over 75+ pre-built connectors. We will have a demo (hopefully localized to the Saudi market) to show how easy it is to develop an integration, and then talk about some exciting new features that are evolving now with our incorporation of Duet AI capabilities in the platform, which help users to build Integration flows through a chat interface!
• 4:55 PM–5:00 PM
  Break
  Break
• 5:00 PM–5:25 PM

  The new era of work with Duet AI in Google Workspace

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  • Generative AI has the potential to revolutionize the way we work. Learn how Duet AI for Google Workspace is changing the way we create, communicate, and collaborate. In this panel, you'll learn from organizational leaders at the forefront of this change, how they are using Duet AI and building an AI strategy more broadly today, and how they are preparing for the potential risks and challenges.

  An introduction to Duet AI in Google Cloud

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  • Market leaders are connecting everyone through data products augmented with context, insights, and actions. In this session, you will learn how to embed smart analytics in your applications and create new revenue streams, grounded in consistent live metrics.
• 5:25 PM–5:30 PM
  Closing Remarks
  Closing Remarks