Keynote and Fireside Chat: Navigating Change In An Evolving Media Market
- Presenter: John Honeycutt, Vice President, Telecommunications, Media and Entertainment, Google Cloud
- Guest: Keith Sherwell, CIO, Altice USA
Media companies looking to satisfy audience demand for more interactive, immersive, and personalized experiences are looking to transition from legacy infrastructure to more scalable, flexible, and agile cloud deployments. Join Google Cloud VP of Telecom, Media and Entertainment John Honeycutt to learn how media companies are accelerating their digital transformation efforts on Google Cloud.
Keith Sherwell, Chief Information Officer at Altice USA will join John for a fireside chat to share his perspective on industry trends, challenges and what role CIOs can play in driving transformation forward.
Panel: Powering New Audience Experiences
Moderator: Kristin O’Donoghue, Key Account Director, Media, Google Cloud
- Brinton Miller, Executive Vice President, Technology Strategy and Architecture, Discovery, Inc.
- Jason Gaedtke, Chief Technology Officer, Major League Baseball
- Nick Rockwell, Chief Technology Officer, The New York Times
- Ramin Beheshti, Chief Product and Technology Officer, Dow Jones
As competition for audience attention grows, how can media organizations engage their subscribers in new ways? Join this panel to learn how forward-thinking technology leaders across the media spectrum are breathing life back into existing content with machine learning, creating new audience experiences.
Panel: Practical Lessons in Creating a ‘Cloud-First’ Culture
Moderator: Aaron Reinitz, Account Executive, Media, Google Cloud
- George Ziegler, Senior Director, Data Platforms, Altice USA
- Patrick Ancillotti, Vice President, Engineering and Security, Vimeo
- Roman Degtyur, Senior Vice President, Infrastructure Services, IAC
Relying on Cloud to support your business is not just about different tools, it’s about evolving the mindset of your technology organization. Learn from three technology leaders about the lessons they learned in managing their teams through the transition, sharing stories and practical lessons everyone on the Cloud journey should know.
Discussion: Enabling the Intelligent Media Supply Chain with Accenture
- Anil Jain, Managing Director - Client Leads, Media, Google Cloud
- Mark Peters, Managing Director, Communications, Media & Technology Practice, Accenture
- Tushar Amin, Associate Director, Communications, Media & Technology Practice, Accenture
One of the emerging aspects of cloud-enabled digital transformation is the application of machine learning to media workflows across the entire content supply chain, from content creation through distribution and monetization. Learn how Google Cloud and Accenture are partnering to bring innovation to the media supply chain.
11:35 AM–12:05 PM
Bringing The Best Of Google To Media
Moderator: Laith Massarweh, Media & Entertainment Industry Marketing Lead, Google Cloud
- George Audi, Global Head, Entertainment & News Partnerships, Google Play
- Marcus Ellington, Head of Industry, Media & Entertainment for LCS, Google Ad Manager
- Mark Nelson, Head of Partnerships, Android TV
- Julie Yoo, Head of Media & Entertainment Strategy and Operations, Global Business, Google
Media and entertainment companies require more than technology solutions to thrive in the digital age, they need a trusted partner across all aspects of their business. Learn how other Google products and services such as Ad Manager, Play, and Android TV are helping media companies drive positive outcomes across monetization, audience acquisition, and customer experience.
Lunch & Solutions Showcase
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Core Cloud Capabilities keyboard_arrow_up
Modernizing Application Development with Anthos
Presenter: Tariq Islam, Manager, Hybrid Cloud Specialists, Google Cloud
As Media companies continue to transition and grow their business by shifting to digital experiences, their view on application development must similarly evolve to transition to a multicloud, and hybrid model. Learn how Anthos lets you build and manage modern hybrid applications on existing on-premises investments or in the public cloud.
Going Global with Google Cloud Infrastructure
Presenter: Matt Silverlock, Customer Engineer, Google Cloud
Delivering great content experiences are table stakes in today’s global media environment, where reducing every second of latency counts. Learn why large-scale media production and distribution organizations are choosing Google Cloud’s global backbone network to deliver high-quality, low-latency content distribution quickly, reliably and securely.
Deriving Insight From Data
Presenter: Kir Titievsky, Product Manager, Google Cloud
Traditionally, there has been a separation between media companies and their end customers, leaving many companies to operate without deep insights. With the shift to direct to consumer experiences on digital platforms, media companies now have a wealth of data to work with. Learn how our smart and predictive analytics capabilities can help you make better decisions to improve your internal decision making and customer experiences.
Industry Solutions keyboard_arrow_up
Streamlining Content Production with Virtual Desktop
Presenter: Adrian Graham, Senior Cloud Solutions Architect, Media, Google Cloud
Building a global team of talented production professionals can be challenging, but cloud based tools backed by global infrastructure can streamline the creation, curation, and production of content and allow geographically dispersed artists to collaborate in near real time. Learn how Google Cloud and our partners are enabling creativity from anywhere.
Infusing Intelligence into Media Workflows
Presenter: Andrew Schwartz, Video Intelligence, Google Cloud Google Cloud
Artificial intelligence is changing how content is generated, curated, processed and consumed. Whether its extracting metadata from library content to make it searchable and usable, captioning videos, translating articles, or detecting objectionable content, AI can help enrich media workflows and reduce the time and effort required. Learn how Google Cloud’s AI platform and building blocks can be integrated into your workflows.
Improving Customer Experiences with Contact Center AI
Presenter: Calum Barnes, Product Manager, Google Cloud
As Media companies build more direct relationships with consumers, customer service requests are becoming a more integral part of the audience experience. Learn how we’re building solutions to help you increase efficiency and improve customer satisfaction with the resources, skill sets, and contact center software you already have, with no expertise in machine learning required.
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