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This is just one of the insights in our new report, The ROI of Gen AI in Media and Entertainment. Based on a global survey of 263 senior leaders, the report benchmarks the impact of gen AI on business performance within the industry.
Discover how global enterprises are already seeing significant gains in revenue, ROI, and more–and use the insights as a benchmark for your own gen AI journey.
Key insights include:
Generative AI opens up a new avenue, allowing people to think fundamentally differently about how business works. Whereas AI and ML were more about productivity and efficiency — doing things smarter and faster than before — now, it’s ‘I can do it completely differently than before’.
Carrie Tharp, VP Strategic Industries, Google Cloud
It gives guests control to choose what they want in the way that works best for them. Theoretically, we think it’s going to make a huge impact on our business.’’
Natalie Bowman, Managing Director, Product & Digital Experiences, Alaska Airlines
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We hope you enjoy The ROI of Gen AI in Media & Entertainment.
Ready to take the next step in your gen AI journey? Our Google Cloud experts are ready to guide you.
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