Cloud Day Tel Aviv
Discover the new way to cloud
Join us for a day that will put you at the forefront of cloud technology, as we demo new tools, unpack trends, and show you the ins and outs of what you need to build for tomorrow, today.
November 25, 2024
08:30–15:15 IST
Expo Tel Aviv, Pavilion 10, Rokach Blvd 101, Tel Aviv
days
hours
minutes
Are you passionate about building tomorrow’s solutions today? Ready to unlock new business opportunities with the power of data and gen AI? Want to supercharge your teams and infrastructure so you can get more done faster?
Let’s build a path forward, together. Join the Google Cloud team for a full day of product demos, technical sessions, insights, networking, and more. We’ll explore how to:
- Drive business results with gen AI
- Develop, deploy, and manage data pipelines and machine learning at any scale
- Defend your organization against emerging cyber threats
- Maintain applications and infrastructure more effortlessly with help from Google Cloud
Whether you’re a cloud native or starting your cloud journey, whether you want to reimagine customer service, build applications faster, or increase developer productivity, you’ll find inspiration and practical tips at Cloud Day Tel Aviv. It’s also a great opportunity to share and learn with experts and peers.
Space is limited, so register now to make sure you don’t miss out!
Agenda
Make the most of Cloud Day with content that reflects your interests. Choose the tracks below.
8:30–9:30
Registration
9:30–3:15
Hall A1 - Advanced use cases in gen AI - Hands-on
Ready to move beyond the basics of gen AI?
This full-day hands-on workshop will dive deep into the cutting-edge applications transforming industries today. We'll explore the power of Vertex AI, focusing on prompt gen, optimization, and evaluation with Vertex AI services. Finally, we'll integrate the power of BigQuery and Gemini to unlock the potential of gen AI within your data warehousing workflows.
View Agenda
9:30-10:15 - Latest gen AI announcements
A comprehensive overview of recent advancements in the rapidly evolving field of gen AI.
Proficiency level: Advanced
Speaker:
- Uri Katsir, Customer Engineer, Google Cloud
10:30-11:15 - Create and evaluate prompts on a large scale
Explore using gen AI to efficiently create and assess prompts for diverse applications.
Proficiency level: Advanced
Speaker:
- Uri Katsir, Customer Engineer, Google Cloud
11:30-12:15 - Optimizing embedding Generation for specific tasks
Explore techniques for optimizing embedding generation to improve performance on specific NLP tasks.
Proficiency level: Advanced
Speaker:
- Uri Katsir, Customer Engineer, Google Cloud
12:30-13:15 - Combine the capabilities of BigQuery and Gemini to harness the power of gen AI for your data
Explores how to combine BigQuery's powerful data capabilities with Gemini's natural language AI to unlock deeper insights and make data-driven decisions.
Proficiency level: Advanced
Speaker:
- Uri Katsir, Customer Engineer, Google Cloud
13:30 - 14:15 - The ultimate guide to AI prompt security
The explosive growth of AI presents a critical new attack surface: prompt engineering. This session provides insights into this emerging threat landscape. We'll explore best practices for secure prompt engineering, and discuss effective mitigation strategies.
Proficiency level: Advanced
Speaker:
- Amit Einav, Customer Engineering Manager, Google Cloud
14:30 - 15:15 - Hands-on
- Vertex AI prompt optimizer, a tool that iteratively optimizes prompts to suit a target model.
- Score and evaluate different gen AI models.
- Score and evaluate different prompts.
- Improving RAG search quality with Task Type.
- BigQuery & Gemini
Proficiency level: Advanced
9:30–3:15
Hall A2 - Cybersecurity in the gen AI era
As threats grow in complexity, gen AI equips security professionals with advanced tools for real-time detection, analysis, and automated response. This track will dive into the latest technologies and offerings from Google Cloud incorporating Gemini and the power of AI to bolster your cybersecurity posture.
View Agenda
9:30-10:15 - Latest Google Cloud cyber announcements
This session explores the latest updates to our security portfolio and showcases how gen AI helps solve pressing cybersecurity challenges within Google products and beyond. Customer story: Discover how Google Cloud’s Vertex AI and Wiz’s security solutions combine to protect gen AI environments. This session will cover key security capabilities, including Wiz’s AISPM capabilities, live demos, and practical examples of securing Vertex AI deployments.
Proficiency level: Advanced
Speaker:
- Shimon Ben Ishay, Customer Engineer, Google Cloud
- Alon Weiss, Product Manager, Wiz
10:30-11:15 - Protecting gen AI workloads
Gen AI is transforming our world, but it also introduces new security risks. This session explores essential security measures, common vulnerabilities, and practical guidelines for developers to protect their LLM-powered systems. Learn how Google Cloud solutions can help safeguard your AI initiatives.
Proficiency level: Advanced
Speaker:
- Eden Marco, Customer Engineer, Google Cloud
11:30-12:15 - Security’s secret sauce: SecLM
Explore SecLM, Google's groundbreaking security language model designed to revolutionize cybersecurity. Learn how SecLM leverages cutting-edge AI to analyze code, detect vulnerabilities, and proactively defend against threats. Discover real-world applications and the future of AI-driven security.
Proficiency level: Knowledgeable
Speaker:
- Dima Fomberg, Customer Engineer, Google Cloud
12:30-13:15 – Using data technologies for cyber detection
Learn how to detect security breaches, anomaly events and unexpected user behaviour, in near real time and in massive scale using GCP Data tools and with minimum development.
Proficiency level: Advanced
Speaker:
- Shai Harodi, Customer Engineer, Google Cloud
13:30 - 13:55 - Combatting bots, fraud, and phishing
Fortify your applications and websites against automated attacks, fraud, and account takeovers. Explore advanced brand protection techniques that combat phishing and scams, safeguarding both your reputation and your users.
Proficiency level: Knowledgeable
Speaker:
- Fredy Maizlev, Customer Engineer, Google Cloud
13:55-14:15 - Protecting sensitive data at scale
Addressing the challenges of managing sensitive data in the cloud: techniques for discovery, classification, and de-identification.
Proficiency level: Knowledgeable
Speaker:
- Omri Pinsker, Customer Engineer, Google Cloud
14:30-14:55 - Beyond the resume: Unmasking malicious actors in the hiring process
This session exposes how adversaries exploit both sides of the job market to achieve their goals. Learn how North Korean IT workers infiltrate organizations by posing as qualified candidates, and how suspected Iranian actors use job-themed phishing lures to target individuals seeking employment. Explore real-world case studies and gain actionable strategies to protect yourself and your organization
Proficiency level: Advanced
Speaker:
- German Simkin, Analyst, Mandiant, Google Cloud
14:55-15:15 - Cyber attacks during the 'Iron Swords' war – data analysis and AI-era challenges
The Iron Swords war saw coordinated cyberattacks alongside physical conflict, with social media weaponized for propaganda. This study analyzes thousands of cyber incidents, revealing varying levels of coordination and impact. While most attacks proved ineffective, significant breaches did occur. The session explores the use of AI in analyzing these attacks and discusses the converging threats of cyberwarfare, social media manipulation, and AI in modern conflict
Proficiency level: Knowledgeable
Speakers:
- Reut Menashe, CEO, Tetrisponse io
Tamar Bustan, Digital and innovation consultant, Israel National Resilience Institute
9:30–3:15
Hall A3 - Future proof your systems with AI-driven infrastructure
AI is revolutionizing infrastructure, reshaping how we approach compute, storage, networking, and observability. In this track, we’ll explore AI-driven innovations that optimize resource management, enhance scalability, and improve system resilience. Discover how AI is enabling smarter, more efficient infrastructure, and learn strategies to future-proof your systems for modern cloud environments.
View Agenda
9:30-10:15 - Empowering AI at scale with GKE: latest innovations
In this session, we’ll explore how Google Kubernetes Engine (GKE) empowers organizations to scale and enhance AI workloads with ease and efficiency. As AI becomes integral to innovation across industries, GKE offers accessible tools and integrations that make it simpler to deploy, manage, and scale machine learning applications, whether you’re running basic models or complex workflows. We’ll discuss recent advancements in GKE, showcasing how its latest features help organizations of all sizes unlock the full potential of AI. Join us to discover how GKE can streamline your AI initiatives and drive impactful results at scale.
Proficiency level: Knowledgeable
Speakers:
- Amir Marouani, Customer Engineer, Google Cloud
- Yacov Nagose, Customer Engineer, Google Cloud
10:30-11:15 - Choosing the right Google Cloud database for your needs
Navigating the diverse world of databases can be challenging. This session simplifies your decision-making process by providing a clear roadmap to selecting the optimal Google Cloud database for your specific needs. We'll explore the diverse landscape of Google Cloud's database offerings, from traditional relational databases like Cloud SQL to NoSQL options like Cloud Firestore and Cloud Spanner.
Proficiency level: Knowledgeable
Speaker:
- Oren Bouni, Customer Engineer, Google Cloud
11:30-12:15 - Data hunger: How storage powers cutting-edge AI in the cloud
Cloud AI is transforming industries, but its success relies heavily on a critical component often overlooked: storage. This lecture examines the pivotal role of storage in powering high-performance AI workloads. We'll dive into GCP's storage portfolio and demonstrate how to match specific storage solutions to the performance, scalability, and cost requirements of AI LLM training
Proficiency level: Knowledgeable
Speaker:
- Alec Shnapir, Customer Engineer, Google Cloud
- Sveta Morag, Customer Engineer, Google Cloud
12:30-13:15 - The future of networking is here: Network Connectivity Center
The future of networking is here, and it's called Network Connectivity Center (NCC). This session explores how NCC simplifies hybrid and multi-cloud networking, providing a centralized platform to connect and manage your entire network. Learn how to achieve seamless connectivity, enhanced visibility, and increased agility with NCC. Discover how to leverage Google's global network, integrate with Network Intelligence Center, and unlock the full potential of your cloud infrastructure.
Proficiency level: Knowledgeable
Speaker:
- Ariel Peretz, Cloud Infrastructure Architect, Google Cloud
13:30 - 14:15 - Shielding your cloud fortress with Google Cloud security
Want to build an impenetrable fortress in the cloud? This session dives deep into Google Cloud's infrastructure security, equipping you with the knowledge, solutions and tools to defend against modern threats. We'll explore core security concepts and show how to leverage Google Cloud solutions and key security products to safeguard your applications and data. Learn how to implement robust protection and fortify your cloud deployments against attacks.
Proficiency level: Knowledgeable
Speakers:
- Maor Hazan, Customer Engineer, Google Cloud
- Ron Wintrob, Customer Engineer, Google Cloud
14:30-15:15 - Supercharge your AI with TPUs
Supercharge your AI with TPUs! This session dives deep into Google Cloud's Tensor Processing Units, purpose-built for machine learning acceleration. Learn how TPUs outperform traditional hardware, explore different architectures to suit your needs, and discover real-world use cases across industries. We'll share best practices for optimizing performance and maximizing cost-efficiency, empowering you to accelerate your AI initiatives whether you're a seasoned expert or just starting your journey.
Proficiency level: Knowledgeable
Speaker:
- Amir Davidoff, Customer Engineer, Google Cloud
9:30–3:15
Hall A4 - Unleash the power of data and AI
When advanced data capabilities meet AI in Google Cloud, the result is greater than the sum of its parts. This track explores real-world use cases where this combination unlocks surprising value.
- Discover how to leverage continuous queries and Gemini to harness real-time data and gen AI reasoning for immediate impact.
- Realize Vertex AI capabilities such as Gemini controlled generation and automatic optimization of prompt performance.
- Learn how intelligent agents can optimize data and model selection for your specific needs.
- Explore how BigQuery extracts insights from all your data, including unstructured and previously unused sources.
Whether you're a data engineer, data scientist, developer, or focused on optimizing business KPIs, join us to explore these innovations and discover how to harness the power of data and AI to drive impactful change within your organization.
View Agenda
9:30-10:15 - Latest genAI and data announcements
During this session we will go through the latest advances in gen AI, data, and how you can leverage one with the other to create better products and processes.
Proficiency level: Knowledgeable
Speakers:
- Ariel Jassan, Customer Engineer, Google Cloud
- Kfir Naftali, Customer Engineer, Google Cloud
10:30-11:15 - Architecting scalable AI solutions to drive business value
Gen AI and embeddings are revolutionizing how quickly businesses can bring new solutions from ideas to production.
The purpose of this session is to give you simple and practical tools that will enable you to harness the power of AI and deliver powerful business value while shrinking timelines from months to weeks or even days.
Discover real-world architectures designed for scale and real-time performance, and learn how these architectures deliver powerful business value. Learn how to implement these solutions in your own business and gain a competitive edge.
Proficiency level: Knowledgeable
Speaker:
- Eilon Bar, Customer Engineer, Google Cloud
- Eran Tal, Customer Engineer, Google Cloud
11:30-12:15 - Real time video processing and detections using Bigquery, Gemini and Continuous queries
Join us for a hands-on demo showcasing real-time video processing, detection and alerting, all in real time, while joining with structured data , all using almost no code, SQL and BigQuery.
What you'll see:
- Analyze live video using Gemini Flash in real time
- Detect dynamic prompts to detect certain activities in live video
- Search free text on videos with BigQuery vector search & Object tables
- Alert and save of certain detection in real time using Bigquiery continuous queries
- Visualize results in real-time dashboards
- Perfect for: Anyone working with Unstructured data that can be combined with structured data and/or dealing with real time inference
Key Benefits:
- Process streaming unstructured data in real-time
- Find patterns and prompts using Bigquery vector search using: Google Cloud's GenAI, BigQuery Vector Search, and Vertex AI
- Turn your unstructured data streams into actionable insights
Proficiency level: Knowledgeable
Speaker:
- Michael Gadaev, Customer Engineer, Google Cloud
12:30-13:15 - How to improve prompts at scale using Vertex Prompt Optimizer
Unlock the full potential of your large language models (LLMs) with Vertex Prompt Optimizer. This session dives into strategies for dramatically improving prompt engineering at scale, reducing costs and boosting performance. Learn how to automate prompt optimization, identify optimal prompt variations, and deploy improved prompts across your applications, all within the Google Cloud ecosystem. We'll showcase real-world examples demonstrating significant efficiency gains and improved LLM output quality.
Proficiency level: Knowledgeable
Speaker:
- Omri Ben Tolilla, Customer Engineer, Google Cloud
13:30 - 14:15 - Using GraphQL with Spanner to get unique insights from Structured data
Harnessing the power of Spanner GraphDB to track hidden relationships in your data.
In this session we will learn what GraphDB is, how Spanner implements it and the use cases for GraphDB within many industries such as cyber, gaming, fintech and more
Proficiency level: Knowledgeable
Speaker:
- Oren Bouni, Customer Engineer, Google Cloud
14:30-15:15 - Hit the ground running: Gemini, Agents, chat with your data and chat with your documents
In this session we will review open source solutions, designed to accelerate gen AI application development on Google Cloud Platform and showcase best practices for production-ready AI applications. These solutions for deploying gen AI agents applications, chat with your database and chat with your documents are built to be used as standalone or to be integrated with your existing solution and infrastructure.
Proficiency level: Knowledgeable
Speakers:
- Sergiu Lupu, Customer Engineer, Google Cloud
- Chen Blecher, Customer Engineer, Google Cloud
9:30–3:15
Hall A5 - GameDev at scale
Learn how to build truly massive, engaging, and performant games.
This track dives deep into the unique scaling challenges faced by game developers creating expansive, persistent online worlds. We'll showcase the latest innovations from Google and our partners in tackling these complexities, highlighting cutting-edge solutions and best practices shaping the future of game development at scale.
We'll explore the critical aspects of data management – handling massive datasets, ensuring data integrity and consistency across millions of players, and optimizing data pipelines for peak performance. We'll also dissect performance and latency bottlenecks, examining strategies for minimizing lag and delivering a smooth, responsive experience even under extreme load.
View Agenda
09:30-10:15 - Latest Google for Games updates
This session covers the latest Google Cloud Platform updates for game developers. Learn about new game launches, enhanced scaling capabilities, and latency optimizations.
Proficiency level: Knowledgeable
Speakers:
- Sveta Morag, Customer Engineer, Google Cloud
10:30-11:15 - Game over, hack on: How hackers play the game
This session dives deep into the world of gaming security from two unique perspectives.
In the first half of the session, a Google Cloud customer engineer explores the critical role of cloud technology in safeguarding the gaming industry. Discover how Google Cloud empowers developers to protect their valuable intellectual property, secure sensitive data, and fortify their platforms against evolving threats.
The second half takes an attacker's viewpoint. Noy Pearl, a seasoned security researcher and avid gamer, delves into the fascinating realm of game hacking. She'll expose the methods and motivations behind game hacking, its surprising connections to broader cybersecurity concerns, and the valuable lessons it offers defenders beyond just preventing in-game disruption.
Join us for this engaging 60-minute session to gain a comprehensive understanding of the challenges and solutions in gaming security, from both the defender's and attacker's perspective.
Proficiency level: Knowledgeable
Speakers:
- Noy Pearl, Security Researcher, Planet Nine
- Amit Einav, Customer Engineering Manager, Google Cloud
11:30-12:15 - Customer story - Prompt master
Find out what's new in Google Cloud's data analytics solutions for gaming, showcasing a customer's successful implementation of in-depth data analytics solutions based on BigQuery and gen AI. Learn how to extract value from your data and activate it.
Proficiency level: Knowledgeable
Speakers:
- Omer Niv, CTO, Plarium
- Guy Shilo, Customer Engineer, Google Cloud
12:30-13:15 - The Google Play state for gaming
This session explores the evolving Google Play landscape for games. We'll cover recent updates, key changes impacting developers, and future trends shaping the gaming ecosystem on Android.
Proficiency level: Knowledgeable
Speaker:
- Kobi Gluck, Director, Product Management, Google
13:30 - 14:15 - Updates from the firebase world
This session covers the latest Firebase updates and feature enhancements, including significant improvements and the newly integrated capabilities with Google Vertex AI.
Proficiency level: Advanced
Speakers:
- Vova Hotyakov, Customer Engineer, Google Cloud
14:30-15:15 - Google Ads - Adios - automatic image generation solution for gaming
This session showcases Adios, an open-source solution automating gaming campaign creation. We'll demonstrate its bulk image upload, AI-powered image generation, and streamlined ad group linking, boosting campaign efficiency and visual impact.
Proficiency level: Advanced
Speaker:
- Omri Levi, Customer Engineer, Google Cloud
- Haleli Danenberg, Customer Solutions Engineer intern, Google
Speakers
Partners
Bynet's expertise spans various disciplines, enabling tailored solutions across sectors. We focus on communications, computing, telecommunications, and security, offering services in cloud, telephony, cybersecurity, network management, and more. Our subsidiary, Kaleidoo, enhances business data insights, while our AI technology provides personalized solutions for challenges like video analytics, NLP, and anomaly detection.
CloudEx specializes in advanced professional services for Public Cloud infrastructure across AWS, Azure, OCI, and GCP. Our experienced team of cloud architects and engineers simplifies your cloud operations, leveraging years of expertise to help clients navigate complex challenges and achieve success in their cloud journey. Your cloud journey is our mission.
CloudZone is a certified Google Cloud Premier Partner with 10 years of experience managing over 500 customers. We optimize, secure, and cost-effectively manage cloud environments. Our services include 24/7 NOC, FinOps, security, MSP solutions, marketplace offerings, and professional services in Data & AI, DevOps, cloud migration, and tailored infrastructure solutions.
Commit is a global tech services company with offices in the US, Israel, and Europe. Founded in 2005, it has over 700 experts serving diverse clients from startups to large enterprises. Specializing in Cloud, Data, Cyber, generative AI and ML advanced technologies. Commit is a Google Cloud Premier Partner and was named Google Cloud Partner of the Year 2024.
Couchbase delivers Capella, the cloud database platform for modern applications. Capella enables developers and architects to quickly build the apps of the future and deliver always-on experiences to customers.
DoiT delivers intelligent technology to navigate and automate multicloud spend, unrivaled cloud expertise to solve essential challenges, and procurement advantage. A Google Cloud Premier Partner and Managed Service Partner, DoiT works alongside more than 3,000 customers worldwide.
Jutomate is an end-to-end data solution company that helps companies of all sizes- from startups to enterprises, become data-driven. Helping them to gain better insights and make better business decisions based on their data, using cutting-edge technologies according to their use case and needs.
Sela is a multi-cloud service company and a recognized Google Cloud MSP. It offers tailored managed services, training, consulting, and comprehensive 360° support to empower businesses in their cloud journeys.
TeraSky is a global Solution Integrator addressing infrastructure, platform engineering, and DevOps challenges. Our expert team combines enterprise-grade infrastructure with cloud-native agility, enhancing developer experience and Time-to-Market. We create robust multi-cloud infrastructures and secure digital workspaces, proving our value as a trusted advisor for enterprises and SMBs across industries.
WideOps, a Google Cloud Premier Partner since 2016, specializes in Google Cloud, Workspace, and Chrome services, and is an authorized training partner. Awarded Google Cloud Partner of the Year 2023, it focuses on helping businesses innovate and scale in the digital era, making it a preferred choice across various sectors.
Commvault offers the only cyber resilience platform that combines the best data security and rapid recovery at enterprise scale across any workload, anywhere—at the lowest TCO. Commvault is helping more than 100,000 organizations keep data safe and businesses resilient. Commvault Israel is an official supplier for Nimbus project
Groundcover is a cloud-native application monitoring solution that reinvents the domain with eBPF. Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale.
BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage
Matrix is Israel’s leading technology services company, with over 11,200 employees globally. Since 2001, Matrix has completed more than 100 mergers and acquisitions and led some of Israel’s largest IT projects. Matrix specializes in implementing advanced technologies, offering software solutions, infrastructure services, IT outsourcing, consulting, and training.
November 25, 2024
08:30–15:15 IST
Expo Tel Aviv
Pavilion 10, Rokach Blvd 101,
Tel Aviv
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